Saturday, July 17, 2010

Apple's Response to Iphone 4's Antenna Problem

Basically, they're saying that the issue has been blown out of proportion and it's normal for a new revolutionary device to have problems.
All RF cellphones has this type of problem one way of another.

They offered free bumper case which has been proven to solve the problem.

Here's the video:

What's interesting though, even with this issue, Apple has successfully sold 3 millions Iphone 4 in 3 weeks, which is by far its biggest product launch ever.

This is a great case, where brand preference toward Apple (and Iphone) is shielding them from further heavy PR problems.
I don't think other company can survive this debacle just by offering free bumper case.
Most companies will definitely be pushed to do mass-recall, which is huge business loss.

But Apple can pull this bumper case offering without a problem.
This could even be a blessing in disguise.
Because people who haven't used bumper case, will.
And if 80% of people who take the free bumper case offer, buy another one for spare.
it's a new business all together.

Strong brand can save you big time.

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